You've smiled long enough
Women are conditioned to say, 'Sorry, I’m not good at that.' But guess what? You don’t have to apologize for being an 80.20 human. Replace “I’m sorry” with “Here’s what I can do.” Be unapologetically you.
A transformational LAB reprograms subconscious habits with PsychK coaching, giving you the tools to confidently and clearly assert your ideas and opinions. You’ll immediately start:
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Reframing your strengths without qualifiers or apologies
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Drop the guilt around things you don’t do well—they’re not weaknesses; they’re just someone else’s expertise.
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Adapting to the person you need to persuade with Playfully Provocative language.
We are part of a movement. It has had many names, led by so many brave women. We are #UnApologetic Women. We embrace the 80.20 Authentic Human.
Through masterclasses tailored for groups of up to 600, I, Jessica Brightfield teach corporate women how to balance empathy with assertiveness. My approach combines Adaptability IQ training, actionable neuro-tips, and humor moves to empower women to make bold, confident moves in their careers. I am running a #neverbeendonebefore Women's Retreat
Reminding you How2beyou
Most of us have imposters syndrome. It feels natural to doubt and not speak up. This way we buy more makeup, hate our bodies more and keep working hard. Capitalism likes us to be haters- of ourselves. Choose topics that you struggle with.
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#Unapologetic: How to Stop Shrinking & Start Owning Your Power
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The ‘Stop Smiling’ Movement: Why Women Need to Drop the Polite Act
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How to Get Men to Respect You (Without Playing the ‘Cool Girl’)
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Why Women Apologize Too Much—And How to Break the Habit
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You Don’t Need to Be Liked—You Need to Be Heard
You probably smile to make others feel comfortable, apologize when you cry. Dear woman, it's time to start appreciating how you were socialized. Women are amazing on stage, fabulous powerful leaders because of our socialization. We were created to be emotional, expressive and entertaining. We know how to connect with others, how to listen and how to be a vulnerable leader.
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Isn't it time? For your women to stop appeasing and start doing the good they want to do in this world?
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Train how to navigate challenging conversations without losing composure, balance empathy with assertiveness.
Gain respect, influence, and impact- as you.
Jessica Brightfield
Top Female Speaker in Europe 2022
Founder, How2Beyou Events
Working with Jess, I have actively taken steps towards things I said would be impossible for me to do, I am beginning to see my full value and I am speaking up on matters that are important to me. Therapy will be an ongoing process for me but I have accomplished a lot in 13 months and I cannot wait to see the growth that is coming!
Social Activist, Barcelona
Jessica has played a huge role in changing patterns that were blocking me from living my truth. I have experienced big transformations in my life since I started seeing Jessica. Only a year ago, I was terrified to even start a conversation, now I am regularly practicing Improv Comedy and I feel empowered to be myself. Jessica made me feel comfortable through her natural and humorous therapy style, and we were able to practice skills that would be useful in my day to day life. I can confidently recommend Jessica as she genuinely wants to see her client’s thrive. No doubt you will feel supported and feel positive changes in yourself and in your life.
University Student, Danemark
When I first came to Jessica I was doubtful that therapy was going to help or that I needed it. I remember saying ‘I feel happy 99% of the time’ and that ‘I am only here to fix the 1%’. It quickly became apparent how much I bottled away my emotions, how disconnected I was from my body and how challenging it was for me to speak up about things that were important to me. During the last 8 months I have worked with Jessica through these things plus much more. Almost instantly those around me said they felt a new and more positive energy from me.
Teacher, Berlin
One session is often enough to transform a presentation from mediocre "product-focused" to ´wow- this is what we are looking for´ response. You will be seen- once you frame your words - your vision- so that your ideal clients get you. As you speak- your audience will always be asking-
"What's in it for me?"
Don´t miss the opportunity to reach your ideal client because 1. you got stuck on the structure
Or maybe you don´t feel comfortable speaking to a camera without humans to connect to, or you are worried about what the mean girl in high school might comment- "you!? a life coach! Didn´t you wear braces and have a perm?"
​ Face your Imposter syndrome by being clear about who you are, what you know and what you are not. Discover and embrace your Unique Selling Proposition and never again make a video selling to everyone - your clients must feel understood- that you can relate and help solve their problems.​​
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How to Land a TEDx Talk (Even If You Think You Have Nothing to Say)
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The Secret to Speaking With Confidence (No Fake Smiles Needed)
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How to Build a Personal Brand That Feels Authentic, Not Forced
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Imposter Syndrome? Here’s How to Get Over It and Own Your Voice
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How I Became a Top Speaker in Europe—And What You Can Learn From It
