

You've smiled long enough
Women are conditioned to say, 'Sorry, I’m not good at that.' But guess what? You don’t have to apologize for being an 80.20 human. Replace “I’m sorry” with “Here’s what I can do.” Be unapologetically you.
A transformational LAB reprograms subconscious habits with PsychK coaching, giving you the tools to confidently and clearly assert your ideas and opinions. You’ll immediately start:
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Reframing your strengths without qualifiers or apologies
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Drop the guilt around things you don’t do well—they’re not weaknesses; they’re just someone else’s expertise.
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Adapting to the person you need to persuade with Playfully Provocative language.
We are part of a movement. It has had many names, led by so many brave women. We are #UnApologetic Women. We embrace the 80.20 Authentic Human.
Through masterclasses tailored for groups of up to 600, I, Jessica Brightfield teach corporate women how to balance empathy with assertiveness. My approach combines Adaptability IQ training, actionable neuro-tips, and humor moves to empower women to make bold, confident moves in their careers. I am running a #neverbeendonebefore Women's Retreat
AI can't help you How2beyou

Most of us have imposters syndrome. It feels natural to doubt and not speak up. This way we buy more makeup, hate our bodies more and keep working hard. Capitalism likes us to be haters- of ourselves.
You probably smile to make others feel comfortable, apologize when you cry and feel ashamed of your envy and dramatic reactions. Dear woman, it's time to start appreciating how you were socialized. Women are amazing on stage, fabulous powerful leaders because of our socialization. We were created to be emotional, expressive and entertaining. We know how to connect with others, how to listen and how to be a vulnerable leader.
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Isn't it time? For your women to stop appeasing and start doing the good they want to do in this world?
Jessica Brightfield
Top Female Speaker in Europe 2022
Founder, How2Beyou Events



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1000's of Happy Customers Since 2008

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¨Eres un crack¨
Judith Romero, Head of City Promotion,
Barcelona City Council

¨You´re the best Jessica! Super talented Gestalt-trained, award-winning Public Speaker and Coach!¨
Anne.Cecile, Female Filmaker, TPC Productions
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¨She made us laugh a lot! Outstanding! amazing! She was fantastic!¨
Izidro Sousa, European Champion of Public Speaking 2021


¨She made us laugh a lot! Outstanding! amazing! She was fantastic!¨
Izidro Sousa, European Champion of Public Speaking 2021